Objections Aren’t Rejection
Steve GoodnerPublished on: 08/18/2026
An objection is not the buyer saying no. An objection is the buyer telling you, out loud, the precise thing they need reassured before they can say yes.
Personal Growth
EQFIT® Blog
Steve Goodner
You Can’t Sell to Someone You Haven’t Heard
Steve GoodnerPublished on: 08/10/2026
Trust is not a nice feeling that follows a sale. It is a measurable state you can create — and the fastest way to create it is to stop talking and start listening.
Personal Growth
Grow Yourself, Grow Your Business
Steve GoodnerPublished on: 08/05/2026
Product knowledge and closing tactics predict the short-term numbers, but the ability to build connection and trust predicts the long-term ones — and that ability is downstream of what you believe about yourself.
Personal Growth
Sales Isn’t a Dirty Word
Steve GoodnerPublished on: 07/27/2026
Selling, done well, is not an act of taking. It is an act of service. It is the moment you look at someone who is stuck, who has told you they want to be unstuck, and you extend a credible invitation into the transformation they came for.
Organizational Optimization