About Steve Goodner
Four decades helping people see what they couldn't see.
I’m Steve Goodner — founder of EQFIT®. My whole career has been about one thing: helping capable people and organizations understand themselves clearly, then grow — now by pairing the human side of AI, grounded in emotional intelligence (my life’s work), with the technology, for more success, with less stress.
Who is Steve Goodner? Founder of EQFIT® and Goodner Strategic Consulting, with 40+ years guiding people to greater success, a background in psychology and neuroscience, and specialties in emotional intelligence and assessments. He helps small business owners and organizations combine EI with AI — AI + EI = ROI — for more success with less stress.
My story
Why EQFIT® exists
For 40+ years, I've sat across from entrepreneurs, coaches, salespeople, and leaders who were working harder than anyone knew — and knew there was more they could achieve but could not find the path to that greater success. Not because they lacked intelligence or drive, but because no one had helped them see the whole picture.
Most of us are inside a puzzle box: we can see our own pieces, but not the picture on the lid that shows how they fit. My work is to reveal that picture.
My background is in psychology and neuroscience, with a lifelong focus on emotional intelligence and assessments. And here's what those years taught me about the box: everyone can see the pieces on top — skills, education, experience, track record. But underneath those sit the pieces nobody can see: the mindset, the drivers, the habits that decide how the visible pieces fit. That's what an assessment does — it lifts out the layer underneath. Over the years I built the EQFIT® family of tools to make that clarity practical — measurable, personal, and useful in real work. I've written and published four books, with more on the way, and co-created assessments used to help people understand how they think, connect, and grow.
Today there's a new layer: AI. But the truth hasn't changed — technology only compounds what's already true about a person or a team. So alongside the human work, I help people and organizations across the full arc of AI — adoption, application, and innovation — through training and coaching built on real, working use cases adapted to their specific business. The assessment shows where you stand; the training and coaching equip and align you; and out of that grows your Success Ecosystem.
And there's one more thing I love doing: seeing the innovative pathway someone can't see for themselves. I help you turn your expertise into your competitive edge — new ways to deliver what you do, revenue streams you hadn't spotted, and a clear path for ongoing growth.
What you can expect
How it feels to work with me
Belonging
You'll feel understood — not alone in the challenges you're facing.
Empathy
You'll see your patterns clearly, and without judgment.
Relief
Clarity replaces overwhelm — you'll know what to focus on next.
Acceptance
Nothing's "wrong" with you. You've just lacked the insight — now you'll have it.
The through-line
40+ years, one method
Years guiding people to greater success
Books written & published — more on the way
Validated instruments
Method: Assess → Equip → Align → Succeed
Questions
Good questions, answered
Who is Steve Goodner?
Founder of EQFIT® and Goodner Strategic Consulting, with 40+ years guiding people to greater success, a psychology and neuroscience background, and specialties in emotional intelligence and assessments.
What is EQFIT®?
EQFIT® helps people and organizations combine emotional intelligence with AI for more success with less stress, using the Assess → Equip → Align → Succeed method.
Who does Steve work with?
Small business owners — especially coaches, consultants, and advisors — and organizations from solopreneurs to major corporations.
What makes EQFIT® different?
The blend of deep human insight (emotional intelligence, neuroscience, validated instruments) with practical AI — so growth feels lighter, not heavier.
Let's find your Success Ecosystem
Whether you're building your own business or leading an organization, it starts with seeing the whole picture.