Steve GoodnerPeter Drucker is often credited with the line "what gets measured gets managed." But almost nobody quotes the dangerous half of that truth, that this includes measuring the wrong things and the things that quietly hurt you.
Steve GoodnerProduct knowledge and closing tactics predict the short-term numbers, but the ability to build connection and trust predicts the long-term ones — and that ability is downstream of what you believe about yourself.
Steve GoodnerCommunication is the act of sending and receiving signals. Alignment is the result — when the people in your business understand, in the same way, what you are doing, why you are doing it, and what their part is.
Steve GoodnerTrust is not the feeling that follows a healthy business. Trust is the soil in which a healthy business grows.