Entrepreneurs Edge™

You've Built Something Real.
Why Does It Still Feel So Hard?

Are you working harder than ever but the results aren't matching?

Do decisions that should be straightforward feel agonizing?

Is growth stalling and you can't figure out why?

Do the same patterns keep showing up — in your team, your clients, your results?

Are you stuck at a ceiling that has nothing to do with effort or talent?

A meta-analysis of 65,000+ entrepreneurs found that emotional intelligence — not business knowledge, IQ, or experience — explains 89% of the variance in entrepreneurial success. The patterns you can't see are the ones running the show. The EQFIT® approach makes the invisible visible — then builds your pathway around what the data reveals.
ASSESS → EQUIP → ALIGN → SUCCEED
Step 1 — Entry Point

Alignable/LinkedIn Profile Accelerator

"Make Your Profile Work as Hard as You Do"

What You Get

  • 60-Minute Recorded Working Session with Steve Goodner — hands-on, built around your business, your ideal clients, and your goals. We work through your profile together — every section.
  • Your Customized Profile Build Guide — specific changes to make, in priority order. Ideal client profile, connection strategy, service listings, content approach — all mapped out.
  • 30-Day Action Plan — connection requests, Smart Connects, content strategy, and service listings — sequenced for maximum impact.
  • Master Small Business Networking Guide — comprehensive bonus resource covering Alignable and LinkedIn's full capabilities for business development.

The Problem This Solves

Thousands of business owners scroll past your Alignable and LinkedIn profiles every month. The difference between those who stop and those who don't isn't luck — it's whether your profile speaks to what they need in the first 3–8 seconds.

What Changes

Your profile tells a story the right people can see themselves in. Your service listings lead with outcomes. Your connection strategy builds real relationships instead of collecting contacts. Every section works together to make the right people want to learn more about you.

This Is For You If…

You're a business owner on Alignable or LinkedIn who knows the platform has potential, but your profile isn't converting the way it should.

Investment: $100

Your Alignable/LinkedIn profile is one dimension of how you show up in business. When you're ready to understand the complete picture — the patterns, habits, and wiring that shape how you lead, sell, and grow — the Entrepreneurs Edge™ Accelerator is the next step.

Step 2 — See One Powerful Dimension

Entrepreneurs Edge™ Accelerator

"See What's Been Driving Your Results"

What You Get

  • The Entrepreneurs Edge™ Assessment — 48 real-world business scenarios across 5 critical dimensions: Self-Awareness, Self-Management, Social Awareness, Relationship Management, and Decision-Making Under Pressure. Not a personality quiz — every option looks equally valid.
  • Your Quick Results Summary — immediate snapshot with tier placement (Strong, Functional, or Developing).
  • Your Development Report — detailed, personalized breakdown of each dimension in real business situations.
  • Your Growth Workbook — hands-on working document with reflection exercises, action steps, and transformation stories.
  • Your Coaching Report — professional-level document surfacing patterns that only emerge with 40+ years of coaching experience.
  • 60-Minute Personal Debrief with Steve Goodner (Recorded) — not just numbers, but the story they tell about how you've been showing up in your business.

The Problem This Solves

You're smart, driven, and hardworking. Yet something keeps getting in the way — an invisible ceiling you can't quite name. Research from Duke University shows nearly half of what you do every day is automatic — driven by habit, not conscious choice. Your hidden patterns are shaping your business results whether you realize it or not. You can't read the label from inside the jar.

What Changes

Decisions get clearer. Friction fades. The hours don't change but everything flows differently. For the first time, you can see what's been running in the background and choose differently.

This Is For You If…

You suspect the biggest thing holding your business back isn't what you don't know — it's what you can't see about yourself.

Investment: $247

The Accelerator shows you the entrepreneurial dimension. When you're ready for a complete client acquisition strategy built from four assessments — not someone else's script, but your own wiring — the Client Acquisition Playbook is the next step. And your Accelerator assessment data carries forward.

Step 3 — Your Custom Strategy

Client Acquisition Playbook

"Built for How You're Wired to Win Clients"

What You Get

  • Four Research-Based Assessments — LifeThrive Engagement Index (DISC + Motivational Drivers), Entrepreneurs Edge™, Sales Edge™, and Response to Conflict. Together, these map your complete client acquisition wiring.
  • Custom Reports and Workbooks — for every instrument, showing how your patterns show up in real client conversations.
  • Your Personalized Client Acquisition Playbook — the centerpiece. Not a template with your name on it. Includes: Client Acquisition DNA (5 strands), Quick Reference Card, custom Smart Connect Flow (7-minute networking guide), custom Discovery Conversation Flow (30-minute meeting guide), Reading the Room buyer-type adjustments, 30-Day Implementation Path, and Recommended Practices with Quick Wins.
  • 1 Recorded 60-Minute Coaching Session with Steve Goodner — walking through your Playbook so you understand not just what to do, but why it works for you.

The Problem This Solves

You've tried networking scripts, cold outreach templates, social media funnels, and "proven" sales systems. Some worked — sort of. But every conversation felt like wearing someone else's suit. The problem isn't that you don't know how to sell. The problem is every strategy was designed for someone else's wiring.

What Changes

Networking stops feeling like a chore. Discovery calls stop feeling like sales pitches. Follow-up stops feeling pushy. Clients start coming more easily — not because you learned a better trick, but because authenticity is magnetic. You'll reach for this Playbook before every networking event, every discovery call, every follow-up.

This Is For You If…

You're great at what you do but struggle with "getting clients" — not because you lack skill, but because every approach you've tried felt like it was made for someone else.

Investment: $597

Includes $300 credit toward any Edge™ Ecosystem

Your Playbook gives you the custom strategy to win clients. The Entrepreneurs Edge™ Ecosystem gives you the complete picture to accelerate every dimension of your business. The four assessments that power your Playbook carry forward — you never start over.

Step 4 — The Complete Package

Entrepreneurs Edge™ Ecosystem

"The Complete Package to Accelerate Your Business"

What You Get

  • Complete Multi-Dimensional Assessment Battery — starting with the Entrepreneurs Edge™ Assessment, expanding to behavioral profiling, motivational drivers, and additional instruments selected for your situation. No two people get the same battery.
  • EQFIT® Habit Profile™ — the centerpiece. Synthesizes your entire assessment battery into one unified view: Habit Snapshot with SWOT, EI Integration Map, Behavioral and Motivational DNA, Conflict Patterns, Cross-Assessment Patterns, Growth Edge Priorities, 90-Day Action Roadmap, and Coaching Conversation Guide. Not separate reports — one integrated picture.
  • Personalized Client Acquisition Playbook — custom conversation flows and channel-specific strategies calibrated to who you actually are.
  • Business Model Roadmap and Guide — strategy, client approach, team structure, daily rhythms, and growth plan aligned with who you actually are.
  • Technology Integration Strategy — a practical plan for AI and technology matched to your readiness.
  • All Assessment Reports and Workbooks — the complete library for every dimension.
  • 3 Recorded Coaching Sessions with Steve Goodner — deep debrief, roadmap session, and integration session.

The Problem This Solves

You've done the work. You've built something real. But a gap opened between your effort and your results. The Accelerator shows you one dimension. The Ecosystem shows you all of them — and builds the roadmap, playbook, and coaching to turn that complete picture into accelerated results. Training alone produces a 22% productivity increase. Training combined with personalized coaching produces 88%.

What Changes

You'll have a level of self-knowledge most people never experience — and the coaching, strategy, and tools to do something about it. Every dimension of your business aligned with who you actually are.

This Is For You If…

You're done with piecemeal solutions. You've tried the strategies — some helped for a while, but the same patterns keep reasserting themselves. You're ready for the complete picture and the complete support system.

Investment: By Conversation

Companion Books

THRIVE: Finding Your Entrepreneurs Edge™ in the Age of AI
Available on Amazon
Patterns & Pathways: Discover and Transform Your Habit Profile™
Coming Fall 2026

If something here resonated — if you recognized your situation in these words — that's worth a conversation. No pitch. No pressure.

Let's Have a Conversation