Sales Edge™

Your Buyers Already Know
When Something's Off

Is sales goal achievement sporadic?

Is talent not showing up in results?

Do you sense there are gaps but can't identify them?

Are strong quarters followed by inexplicable dips?

Does your sales training fade within 30 days?

Harvard research found that 95% of purchasing decisions happen in the subconscious mind. Your buyer isn't comparing features — they're responding to something deeper. The energy you bring, the confidence you project, the way you handle the uncomfortable pause. The EQFIT® approach makes the invisible visible — then builds your pathway around what the data reveals.
ASSESS → EQUIP → ALIGN → SUCCEED
Step 1 — Entry Point

Alignable/LinkedIn Profile Accelerator

"Make Your Profile Work as Hard as You Do"

What You Get

  • 60-Minute Recorded Working Session with Steve Goodner — hands-on, built around your business, your ideal clients, and your goals. We work through your profile together — every section.
  • Your Customized Profile Build Guide — specific changes to make, in priority order. Ideal client profile, connection strategy, service listings, content approach — all mapped out.
  • 30-Day Action Plan — connection requests, Smart Connects, content strategy, and service listings — sequenced for maximum impact.
  • Master Small Business Networking Guide — comprehensive bonus resource covering Alignable and LinkedIn's full capabilities for business development.

The Problem This Solves

Thousands of business owners scroll past your Alignable and LinkedIn profiles every month. The difference between those who stop and those who don't isn't luck — it's whether your profile speaks to what they need in the first 3–8 seconds.

What Changes

Your profile tells a story the right people can see themselves in. Your service listings lead with outcomes. Your connection strategy builds real relationships instead of collecting contacts. Every section works together to make the right people want to learn more about you.

This Is For You If…

You're a business owner on Alignable or LinkedIn who knows the platform has potential, but your profile isn't converting the way it should.

Investment: $100

Your Alignable/LinkedIn profile is how you attract. The Sales Edge™ Accelerator reveals the patterns that show up once you're in front of the buyer.

Step 2 — See One Powerful Dimension

Sales Edge™ Accelerator

"Discover What Your Buyers Already Feel About You"

What You Get

  • The Sales Edge™ Assessment — 48 real-world sales scenarios measuring 8 dimensions: Resilient Persistence, Closing Courage, Adaptive Connection, Confident Self-Talk, Accountability, and more — organized around getting meetings AND converting them.
  • Your Quick Results Summary — all 8 dimensions plus 4 composite scores with tier placement.
  • Your Development Report — what your scores mean in real selling situations, how patterns affect buyer trust, pipeline consistency, and close rates.
  • Your Growth Workbook — targeting your specific dimensions with exercises and transformation stories.
  • Your Coaching Report — revealing dimension interactions and priority growth areas.
  • 60-Minute Personal Debrief with Steve Goodner (Recorded) — where the numbers become strategy. Naming the patterns your buyers have been feeling and showing where one shift changes the trajectory.

The Problem This Solves

Your buyers already know when something's off. Blind spots you don't know you have. A shift in energy when the conversation gets uncomfortable. A hesitation when it's time to ask for the business. These are patterns running on autopilot — and your buyers are reading them before you realize they're showing up. Companies using sales-specific assessments achieve 61% quota attainment versus 49% without them.

What Changes

You stop fighting yourself in front of buyers. Conversations flow. Trust builds faster. Closing feels natural instead of forced — because you finally see the patterns your buyers have been feeling all along.

This Is For You If…

You know the inconsistency in your results isn't random — it's a pattern you can't see yet. You're tired of training that doesn't stick.

Investment: $247

The Accelerator shows you the sales dimension. The Client Acquisition Playbook builds your complete strategy from four assessments — and your Sales Edge data carries forward.

Step 3 — Your Custom Strategy

Client Acquisition Playbook

"Built for How You're Wired to Win Clients"

What You Get

  • Four Research-Based Assessments — LifeThrive Engagement Index (DISC + Motivational Drivers), Entrepreneurs Edge™, Sales Edge™, and Response to Conflict. Together, these map your complete client acquisition wiring.
  • Custom Reports and Workbooks — for every instrument, showing how your patterns show up in real client conversations.
  • Your Personalized Client Acquisition Playbook — the centerpiece. Not a template with your name on it. Includes: Client Acquisition DNA (5 strands), Quick Reference Card, custom Smart Connect Flow (7-minute networking guide), custom Discovery Conversation Flow (30-minute meeting guide), Reading the Room buyer-type adjustments, 30-Day Implementation Path, and Recommended Practices with Quick Wins.
  • 1 Recorded 60-Minute Coaching Session with Steve Goodner — walking through your Playbook so you understand not just what to do, but why it works for you.

The Problem This Solves

You've tried networking scripts, cold outreach templates, social media funnels, and "proven" sales systems. Some worked — sort of. But every conversation felt like wearing someone else's suit. The problem isn't that you don't know how to sell. The problem is every strategy was designed for someone else's wiring.

What Changes

Networking stops feeling like a chore. Discovery calls stop feeling like sales pitches. Follow-up stops feeling pushy. Clients start coming more easily — not because you learned a better trick, but because authenticity is magnetic. You'll reach for this Playbook before every networking event, every discovery call, every follow-up.

This Is For You If…

You're great at what you do but struggle with "getting clients" — not because you lack skill, but because every approach you've tried felt like it was made for someone else.

Investment: $597

Includes $300 credit toward any Edge™ Ecosystem

Your Playbook gives you the strategy. The Sales Edge™ Ecosystem gives you the complete operating system — every dimension mapped, coached, and aligned for sales acceleration.

Step 4 — The Complete Package

Sales Edge™ Ecosystem

"The Complete Package to Accelerate Your Sales Success"

What You Get

  • Complete Multi-Dimensional Assessment Battery — starting with Sales Edge™ (8 dimensions and 4 composite indices), expanding to behavioral profiling, motivational drivers, and additional instruments.
  • EQFIT® Habit Profile™ — one unified view of your sales operating system showing how all dimensions interact to create wins you can't explain and losses you can't stop repeating.
  • Personalized Client Acquisition Playbook — custom conversation flows calibrated to who you actually are, not someone else's script.
  • Business Model Roadmap — pipeline strategy, client relationship model, prospecting rhythm aligned with how you're wired.
  • Technology Integration Strategy — AI-powered prospecting, pipeline management, and client communication matched to your readiness.
  • All Assessment Reports and Workbooks — the complete library.
  • 3 Recorded Coaching Sessions — deep debrief of how you sell (the person behind the technique), personalized sales approach roadmap, and integration session.

The Problem This Solves

You've been through the training. The same patterns came back. 94% of professionals who received assessment results with structured coaching reported the process as effective — compared to only 34% without coaching. The assessment gives visibility. The Ecosystem gives visibility plus coaching, strategy, and accountability.

What Changes

Every dimension of your selling aligned with who you actually are. An approach you can return to before every high-stakes conversation.

This Is For You If…

You're done with training that fades in 30 days. You're ready to understand the complete operating system underneath your selling.

Investment: By Conversation

Companion Books

Unlocking Sales Success with EQ: The Science and Practice of Emotionally Intelligent Selling
Available on Amazon
The Sales Edge™: Connect. Convert. Close.
Coming Fall 2026

If something here resonated — if you recognized your situation in these words — that's worth a conversation. No pitch. No pressure.

Let's Have a Conversation