EQFIT® Blog

Empathy in Business: Your Most Undervalued Competitive Advantage

Empathy in Business: Your Most Undervalued Competitive Advantage

Empathy in Business: Your Most Undervalued Competitive AdvantageSteve Goodner
Published on: 05/18/2026

Empathy is the capacity to read another human being accurately enough to respond in a way that actually helps. The empathy gap is one of the most expensive line items on most small business income statements.

Leadership Development
Motivation: The Fuel That Outlasts Hustle Culture

Motivation: The Fuel That Outlasts Hustle Culture

Motivation: The Fuel That Outlasts Hustle CultureSteve Goodner
Published on: 05/13/2026

Motivation is not a slogan and it is not a tagline on a coffee mug. It is the internal drive that sustains you when the work gets hard, when the path is unclear, and when nobody is clapping.

Leadership Development
Self-Regulation: What’s the Temperature?

Self-Regulation: What’s the Temperature?

Self-Regulation: What’s the Temperature?Steve Goodner
Published on: 05/04/2026

Self-regulation is not the absence of emotion. It is the conscious presence of it.

Leadership Development
The Root Beneath Every Great Decision

The Root Beneath Every Great Decision

The Root Beneath Every Great DecisionSteve Goodner
Published on: 04/27/2026

Self-awareness is the root beneath every great business decision — and the missing root beneath most of the painful ones. It is also the single most over-claimed and under-developed capacity in the entire entrepreneurial world.

Leadership Development