Steve GoodnerThe rollercoaster is so common and so exhausting — not because owners are lazy or undisciplined, but because they’re asking willpower to do a job that only structure can do.
Steve GoodnerA referral is simply someone who believes in you enough to say your name to someone who doesn’t know you yet, and lends you their credibility to make the introduction.
Steve GoodnerPeter Drucker is often credited with the line "what gets measured gets managed." But almost nobody quotes the dangerous half of that truth, that this includes measuring the wrong things and the things that quietly hurt you.
Steve GoodnerSelling, done well, is not an act of taking. It is an act of service. It is the moment you look at someone who is stuck, who has told you they want to be unstuck, and you extend a credible invitation into the transformation they came for.