Trust Is the Soil
Published on: 06/16/2026
Trust is not the feeling that follows a healthy business. Trust is the soil in which a healthy business grows.
Organizational Optimization


Trust is not the feeling that follows a healthy business. Trust is the soil in which a healthy business grows.

Hiring for fit, growth potential, and emotional intelligence is hiring for what someone will become inside your ecosystem.

Culture is the set of behaviors your people learn are safe to do — and the set they learn are not safe to do — by watching what actually happens, especially when you are not in the room.

The temperature of an entire company is set by the social skill of the person at the top of it. Social skills, at the top of an organization, are the climate the rest of the building learns to live in.